The idea is simple. After some scientific calculations, FCB Paris found it needed 36 895 balloons to send its lightest creative (Baptiste – 114lbs) into space.

With each like on the FCB Paris Facebook page, the team will inflate a balloon and store it in the agency next to the Champs-Elysées, in preparation for launch-day three weeks after thr campaign kick-off, which is Tuesday, 10 March.

Throughout the operation, anyone can follow the agency’s adventures and the agency’s astronaut’s training for lift-off via their page on Facebook, on Twitter as well as on Instagram and Vine.

About FCB Paris

FCB Paris is a human-sized agency supported by an international network of over 90 branches and 8000 people.

For more information, visit www.fcbparis.com.