The appointment follows a period of sustained growth for Discovery’s business in the region and marks its continued expansion into South Africa and beyond.
Reporting to James Gibbons, SVP and country manager, emerging business for Discovery Networks CEEMEA, Brady will be responsible for the coordination of Discovery’s operations in Africa, acting as the primary point of contact for day to day operations and business development for the market, as well as strengthening relationships with existing partners including DStv.
"South Africa in particular and Sub Saharan Africa in general are key growth markets for Discovery and we are very excited to have an expert on the ground" said Gibbons. "We believe that making the most of opportunities in Africa requires local expertise and a tailored approach. With Debbie on board as our newly appointed Commercial Director, with her wealth of experience and knowledge of the market, we will be best placed to take our African business to the next level."
Brady will be partnering with the functional heads in Discovery’s offices in London and Warsaw, facilitating growth in the South African market and overseeing the smooth operations of Discovery’s business in the wider region.
Brady joins Discovery with over 22 years’ experience in TV advertising sales, most recently holding the post of commercial director at Rapid Blue. Having held a variety of leadership roles for public, free-to-air, as well as Pay-TV broadcasters, Brady is perfectly positioned to enable Discovery’s further expansion in the market.