Only one Hotspot is allowed per store and is ideally positioned at store entrances within or close to cosmetics areas to reach targeted audiences.
“The Hotspot was designed and introduced to specifically target female shoppers in Edgars stores,” says Fashion Media’s CEO Sean Reed. “It was quite apt that Sunglass Hut advertised sunglasses in the Hotspot area, with their ‘94 Shades of Summer’ campaign.”
The campaign was implemented nationally at 18 Edgars stores, communicating the benefit and convenience offered to Edgars customers who purchase on account.
About Fashion MediaPowered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves.
For more information on Fashion Media, visit
www.fashionmedia.co.za.