Mercedes-Benz commissions Airport Ads to target travellers at the Cape Town International Airport

A building wrap on the exterior of the airport will provide further exposure, with the aim of keeping the brand top of mind.

In a consumer landscape that is highly fragmented, airports are ideal environments for communicating with a high LSM market. Airports offer high dwell times in a captive environment and furthermore, a brand message won’t get lost in the clutter because advertising elements fit in seamlessly with the surroundings.

“For Mercedes Benz, Cape Town International is a key location for showcasing the new model. Cape Town Airport is the second busiest airport in South Africa, and the third busiest in Africa, enjoying the footfall of both domestic and international travellers. The Mercedes Benz brand is squarely exposed to its desired target market. Now that’s great marketing,” says Mzukisi Deliwe, director of Airport Ads^®.

Airport Ads^® can take one’s brand to 10 airports nationally. For more information, visit www.provantage.co.za. Alternatively, phone Mzukisi Deliwe on +27 86 177 6826 or follow them on Twitter.