Looking at the topic in more detail, Newsclip’s MD Simon Dabbs, revealed that it comes down to the Power of Automation. In today’s fast-paced world, where everyone demands that their needs be met instantaneously, it is absolutely necessary.

Dabbs reflected on the history of Newsclip, a time when each clip was manually cut and pasted on backing sheets, to one that sees the media monitoring company processing some 34 000 ‘clips’ per day. The integration and influence of automation has been revolutionary; not only in broadening Newsclip’s media reach, but also in benefiting and enhancing client’s content management, analysis and reporting requirements.

Newsclip continues to develop products that are interactive and easily accessible to clients to ensure that it delivers an advanced and customised content management solution.

About Newsclip

Newsclip has over 30 years’ experience in media monitoring and content management, providing clients with meaningful and measurable media solutions. Newsclip monitors the full media landscape in South Africa, along with an expanding African portfolio.

For more information on Newsclip, visit www.newsclip.co.za