talkSPORT, the exclusive global audio partner of the Premier League as well as the official global audio licensee of the FA Cup and Capital One Cup has secured the audio rights until May 2019. All 380 Barclays Premier League matches each season will be made available to partners to purchase for broadcast on digital and mobile platforms including along with select Cup matches.
Kurt Edwards, talkSPORT International sales director, said: "As global audio partner of the Barclays Premier League we know that there is a huge appetite for top quality coverage of English football in Africa. We already have numerous broadcast partners across the continent and this agreement with TEAMtalk media will allow us to grow commercially across more markets."
Said group CEO and MD of TEAMtalk media, Tim Legg: "Radio – terrestrial, satellite and now digital - is a powerful medium across Africa that has the ability to penetrate broader audiences. Broadcasters can now provide fans with audio updates on their favourite teams broadcast across all these media channels – more options to grow audiences and fan bases." This is also good news for potential brands and sponsors wanting to engage new audiences in a mass media space, as the deal allows TEAMtalk media to structure associative rights around these properties.
T he audio rights include live match commentary of all 380 Barclays Premier League matches per season along with bespoke audio content including daily bulletins, weekly preview and highlights shows.
For more information, visi the TEAMTalk media website.