A Samsung Brand Store is a premium outlet that showcases the full range of Samsung products, including visual display, digital imaging, digital appliances and mobile communications. The Brand Stores also consist of a number of innovative solutions such as Samsung’s Quick Repair Service, which includes expert advice and technical support.

On Thursday, 2 April, Samsung will launch a Brand Store at the Pavillion Shopping Centre in Westville, Durban and on Friday, 10 April, their second new Brand Store will be opened at the Somerset Mall in Somerset West in Cape Town. These outlets will take the total number of Samsung Brand Stores in South Africa to 16.

Michelle Potgieter, director of corporate marketing and communications at Samsung Electronics South Africa says, "As consumer needs continue to evolve, consumers want to experience and engage with a brand and its products and services. The addition of the two new brand stores is a testimony of Samsung’s commitment to be present where our customers are."

The new Brand Stores will include Samsung’s newest products such as the GALAXY A-Series, the new Samsung GALAXY S6 and the latest in SMART TVs and digital appliances.

"Our brand stores demonstrate Samsung’s ongoing commitment to engage with our consumers in a fresh and innovative way, enabling them to experience the full range of Samsung products in an innovative setting," concludes Potgieter.

For more information, visit the Samsung Electronics South Africa website.