Quinton Pienaar, Agilitude CEO and customer experience evangelist says the addition of Marketing Cloud to the company’s Salesforce solution offering makes significant sense: “We focus on customer engagement and creating meaningful customer journeys. The addition of Marketing Cloud completes the customer journey lifecycle, especially as traditional marketing is on the decline as digital marketing becomes more relevant.”
 
Pienaar says that Agilitude’s focus on customer experience wasn't complete without the marketing component: “A customer’s journey with any organisation starts before the sale, when they are on their buying journey. Marketing Cloud is the only platform to effectively build and manage these customer journeys and it enables us to provide an end to end customer experience consistent with the perceived brand objectives.”
 
Salesforce Marketing cloud provides a digital marketing platform for Email, SMS, social media, and personalised web experiences. “In addition, you can map your customer journeys and stay in touch with each and every prospect on a one-to-one basis rather than broadcasting messages to them.”
 
Salesforce Marketing Cloud, which will be launched in South Africa in April, is a global success story.  Pienaar says that over 50% of the Fortune 500 companies use Marketing Cloud to manage their social media, content creation, engagement and advertising: “This solution is aimed at any businesses that have a large consumer customer following. The future of marketing is one-to-one customer journeys. Marketing cloud allows us to market across hundreds and thousands of contacts, but still maintain a personal relationship.”
 
Pienaar concludes by saying that Marketing Cloud is a state-of-art product backed by the Salesforce.com pedigree: “It is going to create immense value for brands in terms of centralised management of all their social media initiatives including listening, communication and social advertising. But more importantly, this full customer lifecycle suite is transformative for business, putting the customer front and centre, focusing their entire business on giving their clientele the best customer experience ever.”