This award can be attributed to two things; Gateway’s diverse tenant and entertainment mix and innovative marketing campaigns.
Gateway boasts a broad range of high-end fashion and entertainment under one roof and visitors to Gateway are always spoilt for choice. Ahead of the festive season, the centre had 18 new stores open including: CottonOn, Breathe, Ebb & Flo, Klines, Kathrin Kidger, Red Square and more.
During the festive season, Gateway ran an integrated marketing campaign. 'So You Think You Can Shop?' was a fun and interactive digital game that shoppers could play from within a giant shopping bag in the centre, in order to stand a chance to win their share of R500 000 in prizes including the grand prize: a shopping trip for two to Mumbai valued at R100 000.
'So You Think You Can Play?' was targeted at children aged between four and 12-years-old and parents with babies and toddlers. The event offered children the chance to escape into a giant toy land, filled with a variety of different games and entertainment options, as well as the chance to meet Santa.
As a direct result of these activations, Gateway had a total of 3 455 334 people visiting the centre over December 2014 and over 6000 entries for the main shopper competition.
The HeadCount Busiest Day of the year award is HeadCount’s way of honouring the success of the malls that are monitored by their system. All Super Regional Malls in South Africa are monitored by HeadCount.
For more information, visit the Gateway Theatre of Shopping on Facebook and follow them on Twitter.