Now in its seventh year, this annual event takes place from Thursday, 23 to Sunday, 26 April and sharing in a passion for freedom, self-expression and epic adventure, Jack Daniel’s will be there in full support.
Africa Bike Week is a true sensory overload, so for those up for some adrenalin-fuelled action, there’s an exciting programme of activities in store. Big name DJs and artists including Jack Parow, FLO, Just Jinger and Shadow Club will be keeping visitors entertained on the Harley-Davidson main stage.
Independently-minded individuals looking for a break from the norm should make a beeline for the Jack Tent, where live music, giveaways and promotions will be running for the duration of the event. The venue will be sporting big screens for the rugby and Jack Daniel's fans can purchase limited edition official Jack Daniel's merchandise from the pop-up store. Naturally, the entire Jack Daniel’s family of brands will be available from the bar and popular Jack style BBQ burgers will be on sale too.
But it’s all about the machines, and there won't be any shortage of those. With bikes of every size, shape and colour, a mass bike ride will take place in the morning of Sunday, 26 April and will be a spectacle not to be missed.
For more information about Africa Bike Week, visit their
website.