AddSuite invited to become the first Google AdSense Certified Partner in Africa

As a Google AdSense Certified Partner, AddSuite has been granted access to one of the strongest global sources of advertiser demand, which makes excellent money sense for publishers operating across Africa. Partners are only selected on the basis of meeting rigorous qualification standards, as the purpose behind the partnership is to ensure trust amongst all parties. For publishers, this means that AddSuite can be relied on to have their best interests at heart, doing its utmost to fill inventory, optimising performance and revenue opportunities.
 

“AddSuite has shown significant growth in the past 12 months, which is indicative of a growing appetite for brands to communicate with African customers through digital channels. The partnership with Google’s AdSense programme, will hopefully assist in growing the African digital advertising industry faster, and in line with the explosive growth of mobile and digital audiences,” commented Tim Legg, managing director of AddSuite and Group CEO Ole! Media Group.
 

AddSuite’s offering also includes access to best practice site design and user experience expertise, which publishers and advertisers can tap into to help them maximise their ‘shop windows’.  Perhaps one of the main benefits for publishers is that AddSuite, as an AdSense Certified Partner,  can actively manage and optimise campaigns, provide technical support, analyse results and drive revenue, leaving the media partner to focus on its actual core strength of creating content and building audience.

AddSuite (previously AddSwitch), established by OMG in March 2013, is a digital advertising services company that helps publishers to maximise earnings from advertising sales, and advertisers to achieve higher returns on their digital media spend. Their offering includes real-time-bidding and programmatic buying and selling of digital ad inventory, managed campaigns and premium sales. In addition to this, they build private advertising networks. AddSuite is one of only two global certified Google “Double-Click for Publishers” implementation partners in South Africa.

For more information on AddSuite, visit www.addsuite.com.