The Fourways-based agency has been charged with developing and executing winning campaigns that elevate the various service offerings across all the Graffiti divisions. Best known as a supplier of vehicle and fleet branding services, Graffiti has extended its service offerings to include Retail Branding and a comprehensive truck Tarpaulins solutions. Graffiti is geared to handle large company fleets, as well as give the personal touch and attention to smaller SME’s and individuals seeking maximum exposure for their brands.

The appointment is effective April 2015 and the media-savvy agency will focus the majority of the campaign activity on externally facing initiatives that generate hype around the brand, while educating audiences on the value of vehicle branding. Investing in (their own) transit branding options – gives companies a ‘media cost free’ platform to enhance their existing marketing and communication strategies.

Research confirms that vehicle branding is the cheapest form of advertising. 

Graffiti’s turnkey solutions, supported by technologically superior systems, allow it to offer its blue chip clients sexy creative that gets heads turning; technology plays a fundamental role in Graffiti’s success. Its other differentiators are as extensive as they are impressive, including running the largest application department in Africa; it produces the biggest building wraps on the continent (8000 square metres of mesh print), and it has the expertise and experience to handle massive volumes. In any given month – 1000 vehicles can be rebranded by its trained applicators. 

SIMONSAYS communications MD, Melanie Stevens says: “A funky brand – one that is steeped in creativity and quality – this 15-year-old company with a national footprint, is well established in the market and it has turned the concept of vehicle branding into an art form. Commonly held perceptions support the notion that Graffiti only offers vehicle wrapping services. Our job will be to change this thinking, and to elevate the profile of all the divisions and their offerings, with strategic and clever creative, efficient execution and obsessive enthusiasm winning the day.”

SIMONSAYS specialises in the development and implementation of creative communication campaigns and is as passionate about the discipline as the day it opened for business over 10 years ago. Inventive in its approach, the agency is focused on client satisfaction strategies and is relentless about the achievement of its obligations – seeking always to outperform expectations.

For more information on SIMONSAYS communications, visit www.simonsayscom.co.za. Alternatively, connect with them on Facebook and on Twitter.