The Miss Earth South Africa programme is not just about beauty but rather about taking on the responsibility of protecting the planet. The programme aims to expose young South African women to important issues such as Water Stewardship, Energy Efficiency, Renewable Energies, Glass Recycling and Sustainability.
Miss Earth South Africa focuses on various ‘green’ and community upliftment projects around the country. Successful candidates will be given the platform to be directly involved in educational programmes, workshops and much more.
Newsclip and Miss Earth South Africa share the same ideal of conservation and preservation of the Earth. Both organisations realise the importance of slowing down the effects of climate change by using renewable energy resources such as solar and wind power in order to move beyond higher-impact electricity such as coal. In 2011 Newsclip revolutionised their Johannesburg-based Head Office into a solar-powered, energy-efficient building. At this time, they were the first company in Gauteng to undertake a solar project of this magnitude and were one of the top 10 solar powered companies in South Africa.
Newsclip’s Solar Farm is a Photovoltaic System (PV) that consists of 220 solar panels, each consisting of 230 electrical watts. This entire system yields 90 000kwh of electricity which results in an offset of approximately 92 tonnes of carbon dioxide per year. The PV System converts sunlight directly into energy - not through the sun’s heat like solar thermal systems do, but rather by converting energy from the sun into an electric charge. A valuable feature of a PV system is the ability to connect with the existing power grid through a grid-tie inverter. The grid-tie inverter converts the Direct Current (DC) produced by the system into alternating current (AC), which is the standard unit of electricity used by household appliances. To complement the PV system, Newsclip also installed a 1kw Wind Turbine, which delivers up to 1000kWh of power, generating enough energy to power their boundary electric fencing.
Miss Earth South Africa strives to educate the public on the importance of a sustainable energy mix. Although migration to renewable energy resources will not be overnight, it is critical that everyone understands the importance of striking a balance with our energy mix. Therefore Miss Earth South Africa educates individuals on the need to plant more trees than what we use and through this continuously raises awareness on this subject.
The Miss Earth South Africa Women Empowerment and Leadership Programme once again promises to be one jam-packed with environmental milestones, sustainable achievements and green dreams as the organisation embarks on their annual search for South Africa’s next green beauty. Newsclip was honoured to have the opportunity to share their green story with the candidates at the past weekend’s casting.
About Newsclip
Newsclip has over 30 years’ experience in media monitoring and content management, providing clients with meaningful and measurable media solutions. Newsclip monitors the full media landscape in South Africa, along with an expanding African portfolio. Newsclip assists Miss Earth South Africa by providing them up to the minute monitoring on their media activities, so that they are aware of the impact their ‘green’ efforts are generating.