The SMARTIES™ Award is the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world. Entries are now open and submissions can be made at the country level (South Africa), regionally (EMEA) and Globally.
The South African awards will take place in Durban on Thursday, 13 August as part of Loeries Week/Loeries Creative Week.
The SMARTIES™ are calling for nominations for senior level marketers to join the pre-screening council. The council will judge worldwide entries, which consists of regional judging, determines the winners for each country and region. There is no conflict with entering; the MMA will ensure that no one views his or her submission or influences voting on that submission. Pre-screening nominations are due by Tuesday, 5 May.
“With mobile campaigns judged equally on creativity, strategy, execution and results SMARTIES™ will showcase the very best-in-class local campaigns;” said Nicolle Harding, chairperson of the MMA, South Africa. “Following on from the resounding success of the 2014 awards, this year the SMARTIES™ will celebrate creative excellence in South African mobile and integrated success stories.”
A panel of cross-industry judges will consider the submissions. Pre-screening nominations can be
done here.
For more information on the 2015
SMARTIES™,
click here.
About The MMA SA
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly 50 countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. The consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country.