The Exchange Room campaign aims to encourage shoppers to donate second hand clothing and accessories that are still in good condition, which is to be collected and used to host a Street Store - the first of its kind in Durban, which will benefit selected beneficiaries who are underprivileged and have nothing.

The Street Store will see these beneficiaries being invited to choose items that they will feel good in, instead of being given something they do not like.

In return, for every item that one donates, one will receive a scratch card voucher which may reveal discounts at any of the participating stores which include new fashion and lifestyle outlets such as Call it Spring, Charles & Keith, Earth Child, Fossil, iConn, Lovisa, Lucky Brand, Old Khaki, Poetry, Swarovski, Tom Tailor, TM Lewin, Vittorio and Levis.

For more information on The Pavilion Shopping Centre, phone +27 31 275-9800. Alternatively, connect with them on Facebook and on Twitter. One can also use the #LovePav hashtag to join the conversation.