The awards recognise shopping centre marketing excellence from around the globe.
Primedia Lifestyle Group’s MD Doug Mayne says: "We’re over the moon. We’ve achieved five more finalist positions than last year with seven of our shopping centres being featured. Well done to all our teams and business units involved – you’ve made us all very proud and are testament to living our values of common purpose, passion and innovation."
A total of 234 entries were received from 25 countries, with South Africa submitting the second highest number of entries at 32. The highest number of entries submitted came from Turkey with 64 entries.
The Primedia Lifestyle Group represented shopping centres that are eligible for Solal’s are Menlyn Shopping Centre with four finalists (Star Studded Festive Season, The new Menlyn brand, Crazy Combo and Menlyn drive in closure campaign); Gateway Theatre of Shopping with four finalists (So you think you can shop - in two categories - Celeb chef showdown and IBV supercar charity parade).
Cavendish Square has three finalists (Sales strategy, #CavendishCares and Cape Philharmonica choir Christmas); while The Zone@Rosebank (Magnum pop up store), Eastgate (To the Max), Vincent Park (the Buckaroo bailout) and Waterfall (For you campaign) shopping centres each receiving one finalist nomination.
Payne adds: "Representing South Africa with 15 local finalist positions shows that our teams continue to push themselves and deliver world class shopping centre marketing ideas. We look forward to being at the awards ceremony in Copenhagen during May."
For more information, visit the Primedia Lifestyle website.