That's according to VIDI's head of Marketing, Taryn Uhlmann, who says that the process of essentially paying for viewer's use of the VOD service is made possible by a reverse billing technology known as 'tunneling'.

"Tunneling is an enormous benefit for our viewers it basically means VIDI is converting capped broadband connections into uncapped ADSL," she said.

However, to take advantage of the reverse billing service, VIDI viewers should ensure that their routers are correctly enabled. Uhlmann explained that VIDI needs to be able to read the IP (Internet Protocol) addresses of viewers' broadband routers. While some 70% of routers will automatically provide their IP addresses to VIDI's servers, making viewer intervention unnecessary, the remaining 30% of routers will need to be set up by their owners.

"As there are a myriad of different types of routers on the market, it's best for those viewers who want to benefit from our reverse billing feature to contact their router's manufacturer for advice on making the IP address visible to VIDI," she added.  

"VIDI is all about an entertaining and customised hassle-free viewing experience. VIDI's biggest advantage is that the service requires no specialised hardware, with our subsidised fixed line viewing coming a close second in the benefits stakes," concluded Uhlmann.

About VIDI

VIDI is the first South African video-on-demand (VOD) streaming service to offer both a monthly subscription option and an instant rental option. Because VIDI is Internet TV, there is no programme scheduling and no adverts. VIDI viewers have instant access to thousands of hours of entertainment across any hardware device able to stream content via the web.

Unlimited subscription to a library of movies and award-winning TV series is available for R149 per month. Subscriptions can be cancelled at any time and there is also an instant rental option available at R27 for latest releases or from R15 for premier library titles.

Sign up is easy with a seven-day subscription offered as a trial period.

For more information, visit www.vidi.co.za. Alternatively, connect with them on Facebook and on Twitter.