The objective of the campaign is to create awareness for Palladium boots as well as the classic canvas Pampa boot. The mural is an impressive 70 metres in length and covers 385 square metres.

“With 125 000 cars passing by every month, this section of the highway is highly visible to motorists. The wall mural is eye-catching without being too distracting for drivers, with bold creative and clear messaging,” says Steve Inman, account manager: Media - Provantage Out of Home Media.

“The M1 concrete embankment is an ideal location for showcasing iconic brands such as Palladium Boots – an international brand with a signature product,” continues Inman.

For more information on how to generate awareness for your brand using creative out of home platforms, phone Provantage Out of Home Media on +27 86 177-6826 or visit www.provantage.co.za. Alternatively, connect with them on Twitter.