Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – this documentary shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.
It reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising experts and marketing gurus share insights into the dos and don'ts of brand development.
Watch The Secrets of Branding on Friday,15 May at 21:00 on BBC Knowledge, channel 184 on DStv.