Every month, there are over two million unique visitors to AutoTrader's online platforms (Source: Adobe Site Catalyst) who conduct in excess of 15 million searches of more than 70 000 vehicles across desktop, mobile phones, tablet devices and apps.

AutoTrader’s marketing director, Angie Lynch, commented about the appointment, “Liquorice really impressed us with their high impact creativity. Their work is already helping us to engage in an even deeper way with our consumers. Their track record on innovation really aligns with AutoTrader’s focus.”

“AutoTrader has created a really fantastic brand in South Africa.” says Liquorice CEO Miles Murphy. “This appointment plays to our strengths of creating really innovative work that helps the brand grow a really passionate on-line community.”

AutoTrader joins Liquorice’s list of clients including Unilever, Distell, Pioneer Foods, SA Home Loans, Sanlam and Michelin.

Murphy continued, “AutoTrader has a track record of innovation in South Africa. You can bet that we will be helping them drive this innovation agenda going forward, so watch this space.”

For more information on Liquorice, visit www.liquorice.co.za. Alternatively, connect with them on Facebook and on Twitter.