Big Concerts in partnership with Woolworths are pleased to announce that Grammy Award winning producer and performer Pharrell Williams will perform two public concert dates in September 2015. 

Williams will perform in Cape Town on Monday, 21 September at Grand Arena, GrandWest before travelling to Johannesburg to perform on Thursday, 24 September at the Ticketpro Dome.

Tickets for the public go on sale from Friday, 29 May at 09:00. Tickets can only be purchased online through www.bigconcerts.com

Woolworths cardholders enjoy an exclusive two-day pre-sale access, and can purchase tickets from Tuesday, 26 May at 09:00 to Wednesday, 27 May at 21:00. Tickets are limited, available while stocks last. The pre-sale ticket link will be sent directly to cardholders by email. 

Williams is a creative force, using music, fashion, and design to express his distinctive style. 

From his beginnings as a teenage prodigy and multi-instrumentalist in Virginia Beach back in the early 90s, through enough hits to earn him Billboard’s Producer of the Decade in 2010 with over 100 million copies of his productions sold worldwide, Williams has helped create such classics as Daft Punk’s Get Lucky, Robin Thicke’s Blurred Lines, Nelly’s Hot in Herre, Jay-Z’s I Just Wanna Love U (Give It To Me), Britney Spears’s I’m a Slave 4 U and Justin Timberlake’s Like I Love You

Williams also worked with Chad Hugo and Shae Haley, creating an unpredictable hybrid as part of the alt-rock/hip-hop group N.E.R.D with hits She Wants to Move and Rock Star. He also received a 2014 Academy Award nomination for his original song Happy, which featured in the animated film Despicable Me 2. Happy remained atop the Billboard Hot 100 chart for 10 consecutive weeks, peaked number one on iTunes in 103 markets worldwide, and was the lead single off of his album G I R L, his second solo album, which released in March 2014 and included smash hit singles Marilyn Monroe, Come Get It Bae and Gust of Wind

On Thursday, 9 April 2015, Williams announced his collaboration with Woolworths on the ‘AreYouWithUs?’ campaign campaign, a creative partnership aimed at uplifting education and environmental sustainability in South Africa. 

The strategic collaboration is the first of its kind for a South African retailer, and will see the global superstar and the business align their values and actions to make a difference in the lives of people, and the planet. Williams takes on the role of style director in a ground-breaking collaboration across a series of sustainability-focused projects. The partnership is a strategic one, grounded in a strong set of shared values. 

“Pharrell is a global icon for social cohesion, advancement through education and environmental awareness – these same values lie at the heart of our business and form the foundation on which this partnership is built. We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help us create a better future for our children, our country and our planet,” says CEO of Woolworths, Ian Moir.

The Woolworths Good Business Journey is the driving force behind the partnership between Williams and Woolies. Launched in 2007, Woolies’ GBJ is a commitment to ethical trade, sustainable farming and production methods, as well as social responsibility. The call-to-action for the collaboration is “Are you with us?” and it asks customers to pledge their allegiance and support for the Woolworths Good Business Journey.

Tour information

Williams will perform in Cape Town on Monday, 21 September at Grand Arena, GrandWest. Tickets cost between R450 and R735. Williams will then travel to Johannesburg to perform on Thursday, 24 September at the Ticketpro Dome. Tickets cost between R395 and R735. and go on sale from 

Tickets for both concerts go on sale from Friday, 29 May 2015 at 09:00 from www.bigconcerts.com.