The IMC Conference returns to the Mother City for what is recognised as the leading marketing and communication conference in South Africa to address the state of the marketing nation.

Jaco van Zyl, managing director of IMC Conferences, says: “We are excited to be hosting the conference in Cape Town for the fifth time; we know that our new 2015 theme will benefit our delegates by exposing them to top industry leaders speaking on the most relevant communication disciplines and trends with actionable learning. The format of this conference allows delegates ample networking opportunities with top marketing professionals and peers alike.”

The theme for the IMC Conference will focus on giving delegates an overview of the state of marketing in South Africa, based on facts, trends and case studies to enable marketing and communication practitioners to better understand the fundamental requirements in creating any integrated marketing communication campaign which includes data insights, planning, execution and measurement. 

In aligning the content of the conference with 2015 theme: The State of the Marketing Address, the following tracks will be covered at the conference:

  • Understanding Customers through data and Insights;
  • Integrated Campaigns Planning and Best in class case studies;
  • Changing the face of Communication (New Media, mobile and digital);
  • Analytics and measuring impact; and
  • Creative Execution.

Industry leading speakers include:

  • Graham Warsop, executive creative director at The Jupiter Drawing Room;
  • Alistair King, founding creative director at King James;
  • Enzo Scarrella, chief marketing officer at Telkom;
  • Yegs Ramiah, executive head of Brand at Sanlam;
  • Bryan Melmed, director of Insights at Exponential Now;
  • Melissa Attree, director of Content Strategy at Ogilvy & Mather; and
  • Paula Raubenheimer, managing director at SouthernX.

The added value customised workshops which form part of the IMC Conferences unique event format and aligns with the conference’s overall theme also allows delegates the opportunity to pre-select three preferred workshops to attend on each conference day; workshop speakers will address key industry topics and provide insights to execute effective and integrated marketing strategies.

Workshop sessions include: 

  • Advertising Intelligence, hosted by Exponential;
  • Digital Innovation, hosted by NXT Digital;
  • Multimedia, hosted byDentsu Aegis Network;
  • Strategic Marketing, hosted by Boomtown;
  • Social and Email Marketing, hosted by Everlytic;
  • Integrated Communications, hosted by Publicis Machine;
  • SEO and Conversion, hosted by ROI Digital;
  • Brand Activation, hosted by Phat Brand Activation;
  • Integrated Communications, hosted by Clockwork Media;
  • Digital Marketing, hosted by Platinum Seed; and
  • Brand Activation, hosted by Colourworks.

Click here for more details on the industry’s most innovative and inspiring speakers. Ticket prices to attend is R4800.

The IMC Conference is taking place in Cape Town at the Cape Town International Convention Centre from Monday, 3 to Tuesday, 4 August.

For more information on the booking details, visit www.imcconference.com or phone +27 21 180-4111. Alternatively, connect with them on Facebook and Twitter to get the latest news.

Official Media Partners of the IMC Conference:

Adlip.com, Africa.com, Biz Takeouts, Biz Community, Juice Content, Media Update, Omni Vision, TheMarketingSite.com, The Red Zone and World Wide Creative

Official Travel Partner:

Kulula.com.