Commenting, Richard UKU, group head of Corporate Communications of Ecobank, said: "We are pleased to have APO work with us in the dissemination of our press releases. Their broad reach and knowledge of the African media landscape makes them a great partner."

Ecobank’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa. 

Used by some of the world’s largest companies, PR agencies, institutions and organisations, APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa, acting as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.

APO Africa Wire® includes:

  • Unlimited wording in English;
  • Unlimited multimedia content at no charge;
  • Translation in all languages spoken in Africa;
  • Targeted emailing to the 54 states of Africa for a Pan-African distribution. Your press release is distributed to APO database of journalists from each country covering general news;
  • Targeted emailing to all African and international journalists reporting on the industry or subject highlighted in your release;
  • Web reach: the release is posted verbatim on APO's 50 official news website partners and more;
  • Media reach on Twitter, Google+, Facebook, LinkedIn, Scoop.it!, RebelMouse and Repost;
  • International reach via APO's partnership with Bloomberg Professional® service (Bloomberg Terminal), Thomson Reuters professional platforms, Dow Jones Factiva, LexisNexis, Acquire Media, ProQuest, and EDD for our French content. The APO technology platform enhances the value of your Press releases by adding Metadata Taxonomies for News (NewsCodes used by the news industry);
  • Mobile reach: the release is made available to 250 million mobile users in Africa;
  • Global financial community reach: APO is NASDAQ GlobeNewswire Authorized Agency for Africa offering unique access to 1.5 Million financial media outlets in North America, Europe, Asia, the Middle East, and more;
  • Corporate social responsibility wire: APO is CSRwire Authorized Agency for Africa, offering access to a global wire dedicated to corporate social responsibility, health and sustainability communication; and
  • Complete online media monitoring and social media analytics in 5 working days following distribution.

"It gives us great pleasure to be working with the strongest pan African retail bank . This further reaffirms that financial clients can benefit from media exposure", comments Nicolas Pompigne-Mognard, APO Founder and CEO.

For more information about Africa Wire®, visit their website