This represents a 41% site visit increase and a 31% page view increase, month on month.
TheMediaOnline is owned by Wag the Dog publishers which in 2002 launched
The Media magazine. The
Media Online was launched in 2007.
Sandra Gordon, CEO of Wag the Dog, says that the upward trajectory of unique user, site visit, page view and subscription stats is indicative of that fact that
TheMediaOnline is considered to be South Africa’s leading independent media site.
“We are also pleased by the fact that we have 15 300
Twitter followers and that each month this is growing by an average of 350 followers.
TheMediaOnline’s impressive Q-score of 12 is comparable with the likes of the
UK Financial Times,
News24,
Beeld.com and
Sowetanlive.co.za”, she said.
“A Q-score of 12 denotes high engagement, impact and a high frequency. It means
TheMediaOnline’s readers spend way above the average in terms of both time browsing and the average number of page views per session when compared to other news sites”, Gordon said.
“
Facebook and
Twitter apps on the site have provided an increasing interaction with our readers and journalists through the use of blogs and polls, and these latest stats have backed this up,” she added.
Useful to readers is the fact that the site’s forerunner,
The Media, archives its lead stories and opinion columns on the site, despite the two brands being differently positioned to enable advertisers to reach multiple readers across the media agency, advertising agency and media owner spectrum.
Assisting the site increase its reach is the fact that it can be accessed by mobile phone, giving readers instant access to up to date industry news.
TheMediaOnline delivers fresh daily content straight from the sources.
For more information, visit
TheMediaOnline's website.