But now the airtime giveaway has evolved. It has become more targeted, more branded, and more measurable. It's called sponsored call marketing - and it's powerful.
Get your message across before the call connects
Play an audio message before the call connects or create a subtle sound effect to play in the background. This could be anything from a five second promo, to the sound of a can being opened, or a car being driven away - the potential for creativity is huge. You can make these messages interactive if you want to - a great way to collect stomer insight or run surveys.
Because the call will only connect once the call to action is complete, response rates are always 100%.
Add an unexpected element of fun
You can add all sorts of sound effects, depending on your message. Dial *134*130*5555*your friend's number# to try it out. This example plays the sound of a baby crying.
Take your message to twice as many people
The chances are high that the person making the call will tell their friend about how they got the free call and why, taking your message up to 40% further. That's not to mention the other friends they'll probably tell.
Each call connected gives you two mobile numbers: the caller's and the recipient's. They've already heard about your brand and probably have warm feelings towards it for the free talk time. These are ideal leads to add to your database.
Measure uptake easily
T
his type of give-away is really simple to measure. Online dashboards for each campaign can show you how many people have 'redeemed' their free calls, where they are and who they're calling.
Sponsored call marketing is already helping consumer brands reach new people in many ways - at the same price or lower than traditional airtime giveways.
It's an effective loyalty builder, and easy to measure.
For more information about Justpalm, visit
their website.