Not only will RSG’s announcers and SABC employees be invited to donate blood, but listeners will be encouraged to donate a total of 6700 units of blood.
Although Nelson Mandela Day is celebrated on 18 July,
RSG and
SANBS are inviting South Africans to choose blood donation as their continued act of generosity, and to make every day a Mandela Day.
"There is no better way to honour the life and spirit of a man who epitomized the precious value of life, but to donate blood," said Vanessa Raju, national communications manager of SANBS. "In this way the lives of victims of accidents, mothers in childbirth, cancer patients and thousands of others can be saved."
RSG and SANBS last year presented a similar project, and received more than 3000 units of blood. This year's campaign aims to double that. And on top of that,
RSG listeners can win hampers in a weekly lucky draw on-air.
Programmes like
Praat Saam (with Lynette Francis) and
Tjailatyd (with Amoré Bekker) will keep listeners informed. Interviews with people whose lives have been saved due to blood donation, will also be broadcasted throughout July.
For more information on
RSG, visit
www.rsg.co.za. Alternatively, connect with them on
Twitter.