Wilson takes over from Sumien Brink, who has steered the TASTE editorship since 2003.

“With the exciting move of Sumien to head up the recently launched Books Division of New Media, we are delighted to have someone of Kate’s calibre and food knowledge taking over the reigns as editor-in-chief on TASTE. We look forward to what Kate’s fresh eye and extensive lifestyle experience will bring to the brand,” says Aileen Lamb, General Manager: Consumer Division.

Wilson’s media career includes milestones such as the launch of student magazine, SL, at age 20 with accolades including awards for fashion, design and writing. It was also the first magazine to publish work by Darrel Bristow-Bovey, Lauren Beukes, Chris Roper and Nic Dawes. During her six-year tenure at SL, Wilson also launched the youth title, Y magazine, in collaboration with YFM.

In 2000, Wilson moved to London where she worked as deputy editor on movie magazine, Hotdog and then on Maxim. She returned to South Africa in 2003, joining Associated Magazines, first as deputy editor of Marie Claire, then as editor of House & Leisure and finally as editor of Marie Claire before she was approached by Media24 to launch Women’s Health in 2009. Under her editorship, Women’s Health became the third largest English women’s title in South Africa and she was named Editor of the Year at the 2012 PICA Magazine Awards.

After five years, Wilson left Women’s Health to pursue her food-nerd leanings. Over the course of her career she has written extensively about food and interviewed a number of high-profile chefs and food gurus, among them Ferran Adria, Anthony Bourdain, Nigella Lawson, Heston Blumenthal, Daniel Boulud, David Thompson and Giorgio Locatelli.

"I have been buying and reading TASTE for more than a decade, so I am thrilled to have the chance to build on the great work that Sumien and her team have always delivered,” says Wilson. “My plan is to further entrench this brand in the minds of Woolworths' customers and inspire TASTE readers to just get into the kitchen and cook. When done simply and properly, I believe it is one of life's greatest pleasures.”

For more information on Woolworths TASTE, visit www.taste.co.za. Alternatively, connect with them on Twitter.