Lumley, 38, is excited about his new challenge as promotions manager for both brands. “I love radio and I’ve really found a home in competitions and promotions. It’s going to be fantastic to push both radio brands and integrate the promotions on both stations.”

Passionate about radio, Lumley has led promotions at ECR for the past four years, notching up a string of successes along the way. From Ring Ring Kaching (ECR’s biggest SMS interaction), to the evolution of Beat the Bank from a standard radio promotion into an App, Lumley’s understanding of what works well on-air and on digital platforms, together with his meticulous eye for detail, have seen him break new ground with innovative, entertaining campaigns that have hit the mark for both listeners and clients.

He will tackle his new role as promotions manager for both brands with the same quest for exciting, unrivaled radio campaigns.

“This is growth for Jonathan but also signifies our intent to position our brands at the intersection of client objectives and compelling programming for our audiences. This role will help us stay ahead of our competitors in this regard,” says Nick Grubb, chief executive of radio at Kagiso Broadcasting.

Lumley steps into his new role with immediate effect. “I will manage and exploit commercial opportunities in the NTR and branded content space on Kagiso Media (KM) stations through relationships and networking with programming teams, Mediamark (including Lab42), local sales teams and work on, and execute concepts that really work for our clients,” he says. “Radio needs to show the market how much noise and disruption it can make, because once something captures an audience’s imagination, it really sticks and creates huge awareness.”  

Recognised as one of the leading forward-thinkers in the promotions industry, Lumley will integrate both promotional teams, and sell and execute cutting-edge radio promotions. “A client will virtually get semi national coverage by flighting on both Jacaranda FM and East Coast Radio. By further amplifying our KM brands in both traditional promotional airtime as well as in branded content, the client will enjoy a stronger return on investment as they will be getting the knowledge, depth and understanding of radio promotions that converge very strongly in the digital and niche audience arenas.”

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