“We’re thrilled to be hosting BASA’s #artMOVESme graffiti hoarding on its first trip outside of Johannesburg,” comments
National Arts Festival CEO Tony Lankester.
It is the first time it has moved out of Johannesburg since its launch at Hollard in August 2014 as the founding element of the
BASA Awards, partnered with Hollard, and #artMOVESme – an open source participatory and ongoing campaign that captures and shares the value of the arts for all members of society.
The #artMOVESme campaign starts with the graffiti hoarding featuring the work of artist Sindiso Nyoni. Through #artMOVESme the public can engage with Nyoni’s images, describing – through visuals and words – how art impacts them. The mobile hoarding will be positioned at Monument Building on the first Floor from Thursday, 2 to Sunday, 12 July.
An initiative pioneered by Business and Arts South Africa, #artMOVESme explores the value of the arts for both business and broader society and is based on the understanding that art provides value – social capital, EQ and social cohesion.
The responses from members of the public have been both moving and thought provoking.
“Being artistic is the other me,” wrote one user while another simply said “I explain it when I dance it”. “Sometimes arts moves me to act – sometimes it’s a catalyst for change in me,” said another.
Share your responses with #artMOVESme on
Twitter and visit the #artMOVESme graffiti hoarding at the
National Arts Festival to be part of this crucial conversation.
For more information on Business and Arts South Africa, visit
www.basa.co.za.