The #MCInHerShoes campaign encourages people to stop and remember their role in bringing an end to gender-based violence in South Africa. To stand up for ourselves and others in the face of it, and to bring attention to those in need when we see them.
To this aim, Marie Claire are launching a CSI initiative on Monday, 20 July, which encourages South Africans to post the phrase "I stand for women" #MCInHerShoes to social media. For every person who posts this phrase and the hashtag, Marie Claire will donate R5 to St Anne’s Home in Woodstock, Cape Town, which provides shelter, care and empowerment to destitute, abused and disadvantaged mothers and children.
“We needed a strong visual statement that embodied that violence against women is not just a female problem,” says Marie Claire editor, Aspasia Karras.”‘It’s everyone’s problem. I am so proud of these men for taking a stand and walking in our shoes.”
And so came about the idea for the photoshoot of the well-known South African men wearing heels.
Siv Ngesi, actor and comedian says “This campaign is inspiring. I want to tell other men, enough with this nonsense. We have to take a stand.”
While TV personality Janez Vermeiren, says; “My message to all men in South Africa is that it is time to man up. Violence against women is totally unacceptable."
Gareth Cliff adds: “Men have to stop being assholes. Men have to start doing the right thing even when no one is looking.”
The photographs of the 18 local male celebrities, taken by South African photographer Steve Tanchel, appear in the August issue of Marie Claire.
For more information, visit www.marieclaire.co.za. Alternatively connect with them on Facebook or on Twitter.