From a social and environmental activist, a not-so-traditional milliner, and a theatre director, through to a casting director-slash- model. These local people are trendsetters and rule breakers who shaping the South African creative landscape.
The brainchild of Luke Jedeikin, one of the founders of Superbalist, the campaign celebrates young South Africans doing impressive things. And in the process, it’s creating a pool of talent the company will work with going forward.
“We identified a handful of people we thought should be on the list. Then we asked them who they thought should be on the list, and then we opened submissions to the public so that they could suggest who they think should be on the list too,” says Jedeikin.
“We’re aiming to run this campaign every year with the aim of finding new creatives to collaborate with,” says Jedeikin. “If you look at some of the people who have been nominated, you’ll see there is no mould for creativity. Youth culture is evolving in front of our eyes, and through their platforms, we get to see the calibre of makers and doers out there, and the evolution of their processes.”
Superbalist is snowballing from an online store with trendy clothing brands into a platform in its own right, where next-gen creatives can experiment, interact, and be inspired.
For more information, visit www.superbalist.com. Alternatively connect with them on Facebook or Twitter.