The way in which you promote your business, even on a low budget, can assist you to attract prospective investors and new clients – all without impacting your capital in a negative way.

Get known on the Internet

The new way of networking is not to only gather at business seminars, but if you studied events management courses you can host your very own business seminar. Networking on entrepreneur sites gives each business the chance to view business profiles before owners even get to meet in person.

Add your company to LinkedIn, get the latest information on how to boost your business and receive and give advice to other small business operators. It’s not only a great networking tool, but also keeps you up to date with what the competition is getting up to.

One of the best ways to have a strong online presence is to have a professional looking website. Your website is your introduction to the online market and with that comes learning the tricks of getting your site to rank on Google. Millions of people surf the web every day, but if they can’t get to your site, then there is no point of having an online presence.

Another valuable marketing tool that startup companies often overlook is listing their business in the local search engine directory. This is a cheap and effective way for prospective clients to find you.

Use social media to your advantage

Social media is not only used to stay up to date with current trends or keeping in touch with loved ones. Consider using social media as a marketing tool that won’t cost you a cent. Create a page for your business and get your friends to share it, this is how word spreads via social media – the share link. You will be reaching a greater audience and thus ensuring that word about your business is actually getting around.

Put in the extra effort

Always have your business cards handy for any occasion, as you never know when a golden opportunity may arise. Even going to your local community bulletin board to advertise your business will make all the difference. Ask vendors if you can leave your business flyers with them to distribute to potential clients.

You can also write about your expertise in the field or the product you’re selling, and then send it off to newspapers or magazines. Just be sure to add your name, phone number and a reference to your product or service.

Promoting your business on a low budget is easy, but it takes a lot of effort. However you will reap the rewards at the end of the day and also feel a sense of achievement in knowing you did it all on your own.

For more information on Boston City Campus and Business College, visit www.boston.co.za.