“We couldn't be happier that McDonalds has selected OKLB to partner with them locally,” says OKLB CEO Felix Kessel. “The brand is one of the global network’s most important clients, and we are incredibly excited to now be a part of that team.”
McDonald’s South Africa opened its doors in South Africa in 1995. Today, with over 200 outlets across the country, it keeps over eight million customers happy every month, serving up the likes of its legendary Big Macs, Quarter Pounders, Happy Meals and World Famous Fries.
Speaking on behalf of McDonald’s South Africa, CMO Daniel Padiachy comments that the McDonald’s team was really impressed with OKLB’s strategically-led creative thinking, as well as its insight into the local market, and experience in the quick service restaurant arena,
“That, coupled with OKLB’s obvious passion for the McDonald’s brand, really sealed the deal for us,” he said.
“As a brand, McDonald’s is renowned for always putting people first, and at OKLB we believe fundamentally that people are the core of our business - our own people, our clients, and their customers. It’s a perfect partnership, and I believe that together, we have the potential to create the kind of work that has the power to truly move people, and in so doing, establish McDonald’s as one of South Africa’s most loved brands,” concludes Kessel.
For more information on Owen Kessel Leo Burnett, visit
www.oklb.co.za.