Pioneered by Majestic3.com, FaF tracks and attacks targets. Majestic3.com says that in an information saturated world, hard selling and cold calling are beyond redundant and can present a significant risk to businesses if pursued incorrectly. They believe inappropriate and irrelevant means of driving a traditional sales strategy could very well dent a brand’s reputation rather than resulting in the intended business growth. What’s more, digitally connected and empowered customers of today set the rules in terms of how they expect to be communicated to.

Time has become a commodity – it has a price attached to it and it has become more pressurised than ever before to maximise and monetise time. One of the biggest challenges behind making a traditional sales strategy work is the fact that there is a limited amount of time available for sales reps to really nurture leads. The majority of sales reps tend to pour all of their attention into leads who hold, what they believe, to be the most financial promise. In reality this may seem like a sound and logical approach, but what about all the other prospects that are being neglected?

FaFing creates a gateway for customised communication journeys to happen in the background with very little direct interaction from sales reps. The experience created is both highly personal and memorable for the individual on the receiving end of the FaF Journey.

Every time a new business connection is made, they are added to the database and the FaF button is pressed. Each person is then immediately started on a digital sales pitch called a Journey. This Journey is completely automated, highly personalised and it nurtures the relationship with the prospect in an informative and credible way. It is not sales pushy as it contains value-added content. While the prospect is on the Journey, they can re-engage and pre-qualify themselves by filling out a pre-populated online form. This form is sent back to the sales rep who initiated it.

FaFing is not just used for sales, but can be used for a host of other business operations. For example, an accounts person can simply push the FaF button if a customer falls behind on their payment. FaFing can also be used for customer service, invitations and RSVP’s, surveys and data gathering.

Hellmann Worldwide Couriers is one progressive company who has embraced FaFing. Their sales force is under mandate to FaF and they enjoy a 16% response rate from just the first three episodes of their Journey opposed to an industry average of around 0.5 to 2% for digital direct mail.

For more information, visit www.majestic3.com. Alternatively connect with them on Facebook or Twitter.