While Kill Cliff is very established in the U.S, it has been slowly introduced to the local market since December last year. As with most beverage brands, product tasting is key and brand activations at retail and hospitality level have been a core initial focus.

“A key challenge for us is to introduce Kill Cliff to the masses while maintaining its strong presence with the Crossfit community,” says Jam Media director, Jess Mouneimne.

Jam Media was formed in 2013 and has since secured clients such as Venturescape Studios, The Voice Clinic and GNC.

For more information, visit www.jammedia.co.za. Alternatively, connect with them on Twitter.