The four-day workshop, which is made up of two days of lectures and interactive sessions by industry experts, covers media planning fundamentals, where practical guidelines are then given on how to formulate winning media strategies.
What makes the AMASA workshop so hands-on is that students are presented with a real client brief. They are then put into groups and on the final day, they formulate and present a media strategy based on information supplied by the live client brief and lectures presented on the workshop.
AMASA urges all keen industry members within the media and advertising industry, agencies, media owners or marketers, to attend this workshop, which hopes to inspire and set a strong foundation of media and leadership skills to keep abreast in the ever-changing media landscape.
For more information, visit www.amasa.org.za. Alternatively connect with them on Facebook or on Twitter.