“Together with our BEE equity partners, the Imvula Education Empowerment Fund (previously CIDT), our technology partners, incuBeta Group, and our sister brand (Net Media Planet) in the UK, NMP is looking to evolve marketing performance by pairing established industry experts with South Africa’s best digital talent,” says managing director, Dennis Armstrong.

“The merging of several specialist agencies puts NMP (SA) in the position of providing a full spectrum of digital marketing and technology solutions under one roof – working together in a cohesive, integrated fashion to achieve our client’s campaign goals,” says Armstrong.

A team of experts. Strategically driven. Quality obsessed.

All campaigns are conceptualised and executed under the guidance of NMPs industry experts, with over 30 years’ digital and marketing experience between them.

From bespoke web or app development, paid and organic search engine marketing, to social media, data analytics, design or content production, NMP offers South African companies access to the talent and expertise they need to drive campaign delivery against their digital investments.

In addition to best-of-breed digital solutions, NMPs leadership is also acutely aware of market trends and changes of behaviour in the shopper path to purchase.

“Consumers are engaging more freely with brands and sharing their experiences within their respective social and professional networks,” says NMP country manager Nic van den Bergh. “Data needs to be leveraged to deliver insights to pinpoint consumers that have the ability to influence others and drive brand adoption within their social and professional networks.”

A key service differentiator is NMPs unwavering adherence to smart data analytics – with campaign recommendations based on factual accuracy, instead of “gut” feel.

This leads to better business decisions and greater results in the long run.

“Our job is not to spend client budget but to optimise campaign targeting to ensure the very best ROI is achieved,” says Van den Bergh. “Optimisation across the lead-to-customer journey requires a vast amount of experience and expertise ... qualities that we are able offer with confidence.”

About NMP (SA)

NMP (SA) is the sum of several outstanding digital agencies within the incuBeta Group that have teamed up to deliver world class marketing and advertising solutions – whilst putting skills development and the transfer of expertise at the core of what it stands for.

Services include: Data and Web Analytics, UX and Web Design, Development, Website Optimisation, Search Engine Optimisation (SEO), Content Creation, PPC or Paid Search Marketing, Social Media and Applications, Display Marketing, Real-Time-Bidding, Google DoubleClick and Digital Strategy.

For more information, visit www.nmp.co.za.