In addition to this, Stimorol is looking to its’ fans to help choose its’ first official brand ambassador, a trendsetter who will spread the word about Stimorol - The Refreshing habit.

To participate, Stimorol should tune into YFM until Friday, 18 September, and then look out for the profiles of the top five preselected brand ambassador finalists which will be live from Monday, 7 September on Facebook. By voting for their favourite Stimorol brand ambassador, consumers will stand in line to win refreshing prizes, including daily Stimorol product hampers, or the main prize of a Sansui 22" LED television and tablet.

“For Stimorol, this journey is all about getting people to realise that chewing gum is good for you and is in fact what we like to call – The Refreshing Habit,” says Refilwe Ralefeta, category brand manager at Stimorol. “We are excited to be a part of the movement to encourage and motivate consumers to swop out their bad habits for better ones - like chewing Stimorol.”

For more on Stimorol and to vote for your favourite brand ambassador, connect with them on Facebook.