This year, the renowned producer is homegrown superstar, HHP, who will oversee production of the winning artists single. Jägermeister SA have also vastly increased the prize to include a music video, a live event and a one year music contract with the Jager Music programme, which will see the winner playing live at festivals around the country.

This year, 280 artists need your vote.You can cast your vote online here

The voting carries on in rounds, with the first round being open to all. Then the next round is only the top 56, right down to the top 10, when a panel of music industry veterans will choose five artists to go through to a live event for final judging.

This format is designed to see all elements of an artist, particularly whether they can stand up and perform in front of thousands.

Jägermeister wants to get South African muscians and artists engaged in conversation about music and the arts. Back the Artist was established to inspire the youth, helping talented musicians build strong careers through their artistry and passion.

This is not just a competition – this is a campaign with momentum, one that carries a message of artistic empowerment to the youth of South Africa.

For more information, visit backtheartist.co.za. Alternatively, connect with them on Facebook or on Twitter using the #BackTheArtist2015 hashtag.