After a competitive four-way pitch, Grand Foods is confident that the agency is well positioned to assist with landing the brands and supporting the rollout strategy.
“140 BBDO ticked all the boxes for us, they have a proven track record of launching and re-launching brands, showed immense strategic insights and definitely brought passion and energy to the pitch. They’ve already shown great enthusiasm and are a welcome extension of our team,” says Rozanna Kader, marketing and communications director at Grand Foods.
Both brands will launch in 2016 starting with coffee and bakery chain, Dunkin’ Donuts. An American favourite, Dunkin’ Donuts sells roughly 60 cups of coffee every second and more than 1.8 billion cups of coffee a year. Premium ice cream specialty chain, Baskin-Robbins is set to launch towards the latter of the year and South Africans can look forward to unique flavours, specialty frozen desserts and a range of beverages. 140 BBDO will also play a significant role in the retail channel launch bringing the delicious ice-cream to South Africans at their favourite local supermarkets.
140 BBDO managing director Adrian Varkel is chuffed with the outcome and the team has already begun immersing themselves in the brands. “It’s always a thrill to go up against the best Cape Town agencies with our ambitious young 140 BBDO’ers. Dunkin’ Donuts and Baskin-Robbins are both US institutions, and it’s an honour to help pave their way to success here in South Africa.”
The win comes off the back of a number of international network awards including the Gunn Report
Network of the Year and
Best Agency Network in the WARC 100 rankings. “These two brands join a number of prestigious international names in the BBDO Africa stable and we’re excited to offer them world-class creative thinking to drive both brands into South African consumer’s hearts and homes,” adds Varkel.
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