The locally produced product is sold exclusively at veterinary clinics and veterinary owned pet shops. A leading pet nutritionist and a veterinarian are responsible for product development. Ultra Dog’s product range includes Premium Range, Superwoof Range, Optiwoof Range and Special Diet Range.

Andrew Fradd, group managing director of Mortimer Harvey, says the agency is thrilled to welcome Ultra Dog to the Mortimer Harvey family. “We look forward to partnering with the Ultra Dog team to apply our OmniChannel solutions for Ultra Dog to become the leading pet food brand in specialist veterinary pet food channels in South Africa.” 

Mortimer Harvey has been tasked to develop an over aching 360 degree digital strategy to move the brand into the digital space. “We will also provide client with an OmniChannel solution, which would cover all consumer touch points, as well as finessing of the brand itself,” says Fradd.

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