Your Future is Not Mine won the only
Gold in the
Original Music category, while Neale was the only South African director whose work was awarded in the
Craft categories.
This follows
Your Future is Not Mine’s double-win at
The Association of Independent Commercials Producers (AICP) Awards, where it again took home
Best Original Music, as well as the prize for
Best Agency Art Direction for Johannes Leonardo.
Neale directed the short through RSA Films, who represent him in the UK and USA. He and his producers, Dagny Warmerdam and Rozanne Rocha-Gray, weren’t the only South Africans involved though. Johannes Leonardo’s chief creative officer Jan Jacobs and creative directors Wesley Phelan and Matthew Edwards all hail from South Africa.
The campaign, which has over six million views on
YouTube, challenges the dominant perception of the future being dystopian by inspiring a new generation to rather create their own.
Egg Films is also celebrating Slim’s win at
The Creative Circle Awards for April.
One, Slim’s 1Life spot for House of Brave, was named
Ad of the Month, while
The Safe Side of 1 Star, his TBWA\Hunt\Lascaris campaign for Road Lodge, came third. Sunu also placed second in March for his Castle Lager Coming Home campaign for Ogilvy.
Click here to view Neale’s short film,
Your Future is Not Mine.For more information, visit
www.eggfilms.tv. Alternatively, connect with them on
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Twitter.