Patterson has been one of the leading lights in the media industry in South Africa and his passion for media, and indeed for life, is mirrored in his unstinting and selfless service to the industry for over three decades.

Uncompromising in his business principles and unmatched in his desire to share his knowledge with newcomers to the industry, without thought of personal reward, Patterson has left an indelible impression on the advertising and media industry.

We his colleagues and friends, extend our deepest sympathies to his wife Sonja and his family at this time of loss.