Fine has lead the way in brand building and communications solutions in South Africa, the United Kingdom and a number of emerging markets for the past 17 years. Fine Group, which was born out of Fine Healthcare, will branch out to serve a number of technical industry sectors such as banking, insurance, business consulting and IT.
“As the centre for innovation, Cape Town has become a hub for international business across the continent; we need to be able to offer Cape Town clients the Finest strategies like those offered to our clients in Johannesburg, London and the rest of the continent,” says the company’s founder Mandi Fine.
“Marketing, brand strategy, technology and innovation are at the core of our business. Having a Cape Town hub, with someone on the ground to holistically build brands and unlock value, with our Cape clients, will make us that more accessible and available,” says Fine.
The Cape Town office will be headed up by brand strategist and communications expert, Melina Lewis, who started her career working for Fine in the company’s founding years, thereafter she worked in the NGO and consulting sectors. Lewis’ strength lies in client relations, strategy and problem solving; “Having Melina at the helm of our Cape Town office is a win for all.”
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