The Assegai Integrated Marketing Awards in conjunction with the IAS has introduced a new award category into this year’s awards programme – the IAS Agency Credentials Award. This is a “world first” as this type of award does not exist currently anywhere else in the world.
The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel - within the various agency discipline types e.g. creative, digital, PR, media and design in South Africa.
According to Johanna McDowell, the CEO of IAS, this award will not be judged by agency peer groups or journalists. The panel of judges will be made up of marketers, members of marketing industry bodies and intermediaries both locally and internationally.
“We are excited that the IAS is part of the new category in the Assegai Awards,” says McDowell. “We are encouraging agencies to enter this award as it will give them an opportunity to showcase their agency to a large number of leading marketers on the judging panel.”
The Assegai Awards are hosted in association with the Direct Marketing Association of South Africa (DMASA). A DMASA Assegai Award is a mark of victory in direct marketing excellence. McDowell will also be a judge at this year’s awards acknowledging entries that deliver exceptional results.
Since their inception, the Assegai Awards have striven to benchmark the South African direct marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The ultimate goal remains to keep raising the bar for the whole industry.
“It was a natural fit that we should include a Credential Award into our categories of awards for agencies in the Assegai programme. We are very pleased that the IAS is partnering with us in this important addition to our awards categories.” Says David Dickens, CEO of the DMASA.
The closing date for entries is Friday, 9 September.