Nimick, who has been a veteran at Ogilvy since 1987, has scooped numerous awards for his work done with American Express; Cancer Research UK; and IBM. His 'Smoke is Poison' campaign for Cancer Research received the acclaimed title of DM Campaign of the Decade by Campaign Magazine, and Nimick himself was titled No.2 DM Creative Director.

Nimick, who will be visiting South Africa for the first time, is excited to view the local landscapes and scenery, and is particularly looking forward to seeing the diversity demonstrated in work entered into the Loeries. He says, “The challenges agencies face in Africa and the Middle East are quite often different from those we face in Europe, which can lead to a totally diverse, more vibrant, approach to developing creative.”

Judging Week takes place from 17 to 25 August and a Judges Seminar will be held on 20 August, where Nimick will talk on his work.

“I was really impressed with Colin’s professional attitude towards judging,” says Loeries board member, Nici Stathacopoulos, who first met Nimick in 2005 as a fellow judge in the Direct Category at the Cannes Lions Advertising Festival. “His insights and ability to cut through much of the dialogue was refreshing. I am thrilled to have him on board, following the high standards set by our previous Jury Chairs.”

Entries for the 2010 Loeries are open to the Middle East and the whole of Africa. The entry deadline has been extended to 14 June, although work received before 31 May can still avoid the 5% late fee. Full entry and category information is available on the Loeries website (www.theloerieawards.co.za.)

Major Sponsors

The major sponsors of the 32nd annual Loerie Awards are the SABC, Cape Town Tourism, The City of Cape Town, Gearhouse South Africa

Additional Sponsors and Official Suppliers

Brandhouse, Greensky, Sappi, Vodacom Mobile Media, Adobe, Aon South Africa, Hetzner, Ads24, The SpaceStation, Ogilvy Cape Town, DJ Badly, Lasernet, Waterfront Studios, Gallo Images, Paygate, Ornico Group, Rocketseed, Newsclip, Lifesense Financial Services, Grand Daddy Hotel, Cape Town Partnership, H-Factor, Ultra Litho, Graphica, Glaceau Water, BEE Online, Mango, meme, Wicked Pixels, PocketMedia Solutions, Visionation

Travelling Exhibition Sponsored by Adobe, Venues and Dates

Dates to remember:
Oliewenhuis Museum, Bloemfontein 31 May – 11 June 2010
Vega, Durban 25 June – 2 July 2010
Vega, Cape Town 19 – 26 July 2010
Tshwane University of Technology, Pretoria 5 – 12 August 2010
Markex, Sandton 24 – 26 August 2010
North West University, Potchefstroom 20 September – 2 October 2010
Stellenbosch Academy, Stellenbosch 11 – 23 October 2010

*All dates are subject to change

Important Loerie dates to diarise:

Extended entry deadline: 14 June 2010

Special deadline for World Cup media: 13 July 2010

Migrate magazine – Issue 11
May 2010

Judging: 17 – 25 Aug 2010
Judges Seminar: 20 Aug 2010

The Loerie Awards Festival Weekend
Cape Town: 01 – 03 Oct 2010

Migrate magazine – Issue 12
Oct/Nov 2010

For more information, go to www.theloerieawards.co.za