The new partnership guarantees exclusivity to e.tv’s programming campaigns across A3 ad frames positioned in the change rooms of 200 Ackerman stores countrywide.

TLC believes that advertising to consumers via its platforms inside Ackerman’s change rooms, ensures a brand touch point with consumers during an interval when they have enough time to fully absorb the advertising message.

TLC’s Brett Tucker explains, “e.tv creates new content monthly and with our platform is able to easily update creative to educate viewers about what’s hot and happening on the station.”

“The advertised shows have a female bias, thus advertising in the change rooms enables e.tv to reach in excess of three million of its intended consumers per month,” he adds.

For more information, visit www.tlc-media.co.za.