These stores will house the full range of Samsung products including; visual display, IT solutions, digital imaging, digital appliances, mobile communications and digital air solutions – providing the consumer with a stimulating environment in which to discover the full spectrum of Samsung’s world-class offerings in one easily-accessible location.

Says Deon Liebenberg, MD of Samsung South Africa; “Samsung believes wholeheartedly in delivering consumer-centric solutions, not only in terms of the remarkable and relevant products we develop but also in respect to ensuring they are conveniently accessible to all South Africans. Additionally, experiential product displays are key to ensuring that consumers understand our products and can make informed purchase decisions and through these stores we offer just this – the opportunity to engage with our full range of products from mobile phones to washing machines.”

The Mall of the North brand store is approximately 200sqm and is the 4th brand store in South Africa, while Ilanga Mall measures at about 150sqm and is the 5th brand store regionally. Both stores are the first branded shops in each of their regions, where consumers will be able to purchase any of Samsung’s world class product offerings through the advice and expertise of sales staff that understand the brand and consumer specific needs. Concludes Liebenberg, ”Samsung will continue to open brand stores across various provinces and we look forward to the interest and feedback these two new stores will bring – feedback from two critically important publics in more outlying areas.”