Bringing the R15-million upgrade to a close the final sites are now up and running with world class LED technology and top-quality screens - boasting superior Rank TV sites across eight of the nine provinces. The final Rank TV upgrades include those in the commuter hubs of Warwick, Polokwane, Mamelodi, Mndantsane and Khayelitsha taxi ranks.

Khayelitsha in the Western Cape facilitates the daily travel of over 131 000 commuters whereas Eastern Cape area, Mndantsane sees 253 260 commuters move through its ranks daily. Stretching Rank TV’s reach into the recesses of the South African landscape, Polokwane Taxi Rank of the Limpopo region supports a host of ComutaNet media platforms and in excess of 300 000 daily commuters. Warwick street taxi rank in central Durban is a bustling hub of 402 000 daily commuters. Rank TV in Mamelodi, Pretoria also received an upgrade for the enjoyment of their 343 882 daily taxi travellers. These centrally situated sites offers ideal positioning close to various points of purchase.

“The successful upgrades, along with a host of other innovations we have planned over the next few years, will see the ComutaNet offering significantly enhance our clients’ marketing efforts. Our emerging market audience is certainly one not to be ignored and ComutaNet opens a direct line of communication with a massive economically active market,” says Howard Plaatjes, CEO of ComutaNet.

Rank TV’s official verified target audience of 2.7-million captivated commuters weekly (TGI, 2011) enjoy popular SABC content and tailored client customized content. Advertisers are also offered increased flexibility and impact through customised regional and vernacular messaging. According to the 2011 FGI commuter research, Rank TV is a preferred medium among all segments of the commuter universe and with commuting times exceeding three hours a day, the probability of an advertiser’s brand being absorbed by millions of commuters is guaranteed.

Karen van Wyk, general manager: digital media and marketing at ComutaNet says: “It is exhilarating to know that the hard work executed over the past few months will offer both our clients and our audience more value. The completion of this extensive project also marks an increased interest in the phenomenal Rank TV medium, which has proven to be a trusted and preferred media platform for the millions of commuting consumers. We have various packages available and are accommodating to our clients’ specific needs. Speak to us and let us help you access a massive economically active consumer market.”

To find out more about the extensive reach and impact of Rank TV nationally, call one of ComutaNet’s experienced media consultants at 011 807 2111 or 021 422 1774.