Although only one year old, the commitment and dedication of the small team has catapulted the agency into the global arena and Pier2Pier will not only be developing the website to launch the Weekend by Max Mara label but also to manage and direct the international e-commerce strategy.

“All it takes is to page through any Vogue, W or Harper’s Bazaar to understand the global importance of the Max Mara Group in fashion over the last 60 years. Thanks to this account and recent internal developments, we will be focusing on the fashion and luxury retail markets, both locally and internationally,” say agency directors, Nicolò Stortiglione Pudel and Monica Pesenti.

“Considering the energy and growth that we perceive within the South African market, we believe that it is the right time to specialise.”

As the first ever South African agency to work on a European brand of this magnitude, Pier2Pier’s goal will be to contribute to the fashion and luxury industry by combining Italian sensibilities for design, style and export along with unique South African talent, creativity and innovative marketing solutions.

"We've seen the world coming to South Africa with the arrival of Luxottica and big store presence from fashion titans like Gucci, Zara, Louis Vuitton, etc. Pier2Pier's appointment to develop and launch the first ever MaxMara e-commerce platform for the worldwide market is a very welcome vote of confidence in SA's ability to work with these companies not only here but internationally as well," adds Pier2Pier’s creative producer, Bruno Zolezzi.

Max Mara’s new online platform will incorporate a fully operational e-commerce website which will operate worldwide, allowing consumers in diverse markets to make purchases in different currencies. With it Pier2Pier will also develop a 360 degree social integration campaign and an innovative navigation experience that will be fully compatible with all mobile devices.